Turning YouTube views into money is the ultimate goal for many creators. Professional YouTubers, such as PewDiePie and Shane Dawson, have a legion of fans, lucrative sponsorship deals, and cool merchandise to boot. But it’s important to remember that monetizing videos is only a small part of their overall income.
The Art and Science of YouTube Views
There are a lot of variables involved in turning views into revenue, so it’s hard to give an exact dollar figure. However, Influencer Marketing Hub estimates that the average creator makes $18 for every 1,000 ad views.
The number of ad views is different from the total amount of views on your video. Ad earnings depend on a variety of factors, including how much people watch your video, whether they are engaged with the ads, and what type of ad format is used (for example, pre-roll, overlay, or banner).
Additionally, ad revenue depends on the amount of YouTube Premium viewers who see your videos. This group pays a monthly subscription fee to watch videos without ads. The more subscribers you have, the higher your ad revenue will be.
To calculate your possible ad revenue, go to the “Settings” tab in your YouTube account and check out the numbers under “Payments.” This will tell you how many views you have that are monetized. Then, divide your monthly income by the number of monetized views and multiply by 1000 to get your RPM rate. The art and Science of YouTube views