Managing advertising campaigns on online platforms such as Facebook and Google can be time-consuming and skill-intensive. It can also be expensive and risky, especially with constantly evolving platforms, practices, and policies. Many businesses find it more cost-effective and efficient to partner with marketing agencies to manage their accounts and optimize their campaigns. This approach is a great solution for small businesses that want to scale their advertising efforts but cannot afford the time, resources, and expertise to do it themselves.
In order to do this, they must give their agency access to their accounts and data. This is similar to giving your investment manager access to your brokerage account in order to make decisions on your behalf. However, there are some things that you should keep in mind when choosing a marketing agency to manage your social media ads.
First, make sure to choose a reputable marketing agency with years of experience. Look at their past projects and read client reviews. You can also ask them for references so you can contact their previous clients directly to get a first-hand perspective on the quality of their work.
Additionally, you should look for an agency that specializes in your niche and offers 24/7 support. They should also offer guidance and audits to help you optimize your campaigns. They should also be able to provide you with a backup agency account in case your account gets suspended. This will prevent you from having to start over with a new account and losing all your historical data. agency ad account